These 10 tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more without paying to marketing firms
1. SEO-Friendly URL
You need to make sure that the URL of your site is SEO-friendly. Only use keywords that are relevant to your business and relate to it in some way. Avoid using long URLs, and if possible separate terms using hyphens. The URL should give people an idea about your business.
2. Optimized Images
To get a better rank in the search results, optimize your images along with the text on your website. Avoid using large images on your website. Keep the image size from 30 to 100 KB with a resolution of 72 dpi.
Large images make your site load slower. When you are creating an alt image text, make sure that you use keywords in graphics, header images, logo images, and buttons on each page.
3. Responsive Web Design
Designing for multiple devices, aka responsive design, is what Google recommends. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.
4. Quick Navigation
When you design your website, make sure the navigation is not difficult. Let users experience an easier navigation when they land on your website so that they can easily find what they are looking for. Place the navigation bar either at the top or along the left margin of the page.
6. Fast Page Load Time
Page load time is an important aspect from a website visitor’s perspective. Consumers are busy and do not like waiting for a page to load. Mobile users on an average only wait for five seconds for the page to load, whereas desktop users wait only for three seconds for the page to load.
7. Creating Sitemaps
Sitemaps have always been a part of best Web design practices. But, since the time when search engines first adopted sitemaps, they have become even more important. A sitemap, along with offering easy navigation and better search engine visibility benefits, informs the crawlers immediately about any change on your website so that the page is indexed faster. From an SEO point of view, we suggest you to do away with a conventional sitemap and create an XML sitemap.
8. Relevant Keywords
Definitely, using the right keywords is important, but do not overuse them. This will make your page spammy. You can use the Google Keyword Planner to find out what your customers are looking for.
9. Anatomy of Page – The Visual Hierarchy
To fully capitalize on the assets discussed above, it is important for you to understand the page structure. The correct positioning of text, images, and call to actions on the page is important not just from an SEO perspective but for user engagement level as well. A large number of people visiting your website and staying on it just because it is neat and interactive will definitely going to get you into Google’s good book.
A good visual hierarchy will help you in separating out important elements from the less important ones.
Here are our recommendations:
Have a clear head identifying your company’s name
Use the top quarter to communicate your key products/services/features
An image slider helps in making the page more lively
Place the navigation bar at a place where users can easily locate
10. Social Media Integration
We all know the power of social media networks and how high they rank in search engine results. While designing your website, you can add social media buttons for your accounts on Pinterest, Facebook, Twitter, etc.