Explainer videos are valuable tools for businesses and organizations to communicate their messages, products, or services effectively to their target audience. Here’s how your company might go about offering explainer video services:
Client Consultation: Begin by understanding your client’s goals, target audience, and the specific message they want to convey. Consult with them to gather all the necessary information about their project.
Scriptwriting: Develop a clear and engaging script that conveys the client’s message concisely. The script is the foundation of the explainer video and should be well-crafted to keep viewers engaged.
Storyboarding: Create a visual storyboard that outlines the scenes and transitions of the video. This helps both your team and the client visualize how the final video will look and flow.
Voiceover and Narration: Depending on the client’s preferences, arrange for professional voiceover talent to record the script. The choice of voice should match the tone and style of the video.
Animation or Video Production: Depending on the style chosen, either create animation or shoot live-action footage for the explainer video. Animation is often used for its versatility and ability to simplify complex concepts.
Visual Design: Design the visual elements of the video, including characters, backgrounds, icons, and any other graphics. Ensure that the visual design aligns with the client’s branding and message.
Motion Graphics and Effects: Add motion graphics and effects to make the video visually appealing and engaging. These elements can help emphasize key points and keep viewers interested.
Sound Design: Incorporate background music and sound effects that enhance the overall viewing experience and complement the video’s message.
Editing and Post-Production: Edit the video to ensure a smooth flow, proper timing, and seamless transitions. Make any necessary adjustments to optimize the video’s impact.
Branding Integration: Incorporate the client’s branding elements, such as logos, color schemes, and brand guidelines, to maintain consistency throughout the video.
Delivery and Distribution: Provide the client with the final explainer video in the desired format. Offer guidance on how to effectively distribute the video through various channels, such as their website, social media, email marketing, or video sharing platforms.
Feedback and Revisions: Work closely with the client to gather feedback and make any necessary revisions to ensure the video meets their expectations and achieves its intended goals.
Measurement and Analytics: If applicable, help the client track the performance of the explainer video by monitoring metrics like views, engagement, and conversion rates.