“Facebook Ad Management” refers to the process of creating, optimizing, and managing advertising campaigns on the Facebook platform to achieve specific marketing objectives. When you mention “soft web work,” I assume you are referring to services related to digital marketing and advertising on the web. Here are the key components of Facebook Ad Management:

Campaign Strategy: Defining your advertising goals and target audience. Understanding your business objectives will help create a strategy tailored to your needs, whether it’s brand awareness, lead generation, website traffic, or sales.

Ad Creative: Designing and creating compelling ad creatives, including images, videos, ad copy, and headlines. Effective visuals and copy are essential to grab the audience’s attention.

Audience Targeting: Utilizing Facebook’s extensive audience targeting options to reach the right people. This can include demographics, interests, behaviors, and custom audiences based on your existing customer data.

Budgeting and Bidding: Setting a budget for your ad campaign and choosing the bidding strategy that aligns with your objectives, such as cost per click (CPC), cost per thousand impressions (CPM), or cost per conversion.

Ad Placement: Deciding where your ads will appear on Facebook and its partner platforms, including Facebook News Feed, Instagram, Audience Network, and Messenger.

Ad Scheduling: Determining when your ads will run, considering the best times and days to reach your target audience.

Monitoring and Optimization: Continuously monitoring the performance of your ads, making data-driven adjustments to improve key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

A/B Testing: Running split tests to compare different ad variations (e.g., headlines, images, ad copy) to identify which elements perform best and make improvements accordingly.

Conversion Tracking: Implementing Facebook Pixel or other tracking tools to measure conversions and understand how your ads contribute to your business goals.

Remarketing: Setting up retargeting campaigns to re-engage users who have previously interacted with your website or ads.

Ad Compliance: Ensuring that your ads comply with Facebook’s advertising policies and guidelines.

Reporting and Analysis: Providing regular reports with insights into campaign performance, helping you understand what’s working and what needs adjustment.